Subway is running a commercial about a new kind of sandwich, and one of the toppings is "melty" cheese.
Melty. The word isn't in my dictionary. It's a word that hasn't been invented yet.
I don't know what the significance of this is. Maybe it's because I find television commercials to be a symptom of our gotta-buy-things-I-don't-need, gotta-buy-things-I-don't-have, gotta-buy-the-new-thing-even-though-the-o
Or maybe it's just because the word sounds stupid.