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At long last, have you no brains?

Cadillac ad hits the wrong note

I was watching the Steelers-Ravens game last night when a Cadillac commercial came on. From the start, it wasn't clear what the spot was advertising. As David Bowie's song "Fame" plays, the commercial goes back in history to show parades involving royality: one from Egypt, one from India and one from France.

The lyrics during the parade sequences are:
Fame—makes a man take things over
Fame—lets him lose, hard to swallow

Then comes the hard sell. The scene cuts to show a couple rolling along in a big white sport utility vehicle: a 2015 Cadillac Escalade. And the instant we recognize the vehicle as a Cadillac, Bowie sings:
Fame—puts you there where things are hollow

Yep. That's exactly what Cadillac execs want viewer to associate their vehicles with: hollow fame. I'm surprised their brains didn't explode from cognitive dissonance.

Here's the clip:
(Unintentionally funny)

Although we don't hear them in the commercial, the lyrics to "Fame" grow even more ironic later in the song:
Fame, what you like is in the limo
Fame, what you get is no tomorrow
Fame, what you need you have to borrow


( 6 comments — Leave a comment )
Jan. 4th, 2015 04:12 pm (UTC)
My father's dream was to own a caddy,Coupe De Ville. In his late 60's after buying two restaurants, he finally bought one. The salesman asked him if he wanted health and life insurance to which my dad replied, "I'm not going anywhere!" and refused it. One week later he was dead. The world is Maya, a total illusion for what we think we own, we never really possess...kind of hollow like the Escalade.
Jan. 4th, 2015 04:33 pm (UTC)
This is a sad yet meaningful story.
Jan. 4th, 2015 06:52 pm (UTC)
I can only guess they assume no one will listen to anything beyond the solitary word, "fame..."
Jan. 4th, 2015 07:03 pm (UTC)
As Mencken said,"Nobody ever went broke underestimating the intelligence of the American public."
Jan. 4th, 2015 06:57 pm (UTC)
It's less overtly offensive than this commercial from last year, which I found utterly repulsive.

Jan. 4th, 2015 07:00 pm (UTC)
Yep. Let's celebrate the madness that is the working world in America and, by extension, celebrate the corporations that rule our everyday lives. As the saying goes, people on their deathbeds don't say "I wish I'd spent more time at the office."
( 6 comments — Leave a comment )

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Wish I'd Said It

Nota bene: “Fear has governed my life, if I think about it. ... I always feel like I’m not good enough for some reason. I wish that wasn’t the case, but left to my own devices, that voice starts speaking up.” – Trent Reznor

“I hate to say this, but not many people care what you do. They care about what you do as much as you care about what they do. Think about it. Just exactly that much. You are not the center of the universe.” — Laurie Anderson

"The path's not yours till you've gone it alone a time." – William Carlos Williams

“Filling this empty space constitutes my identity.” – Twyla Tharp

"My definition of peace is having no noise in my head." – Eric Clapton

"The wreckage of the sky serves to confirm us in delicious error." – John Ashbery

"We are all here by the grace of the big bang. We are all literally the stuff of the stars." – Dwight Owsley

"For my part, I know nothing with any certainty, but the sight of stars makes me dream." – Vincent van Gogh

"It is only with the heart that one can see right; what is essential is invisible to the eye." — Antoine de Saint-Exupéry

"Forget about being a perfectionist, because entropy always wins out in the end." – Darren Kaufman.

"Impermanence. Impermanence. Impermanence." – Garry Shandling

"Fame is a vapor; popularity an accident; the only earthly certainty is oblivion." – Mark Twain

"There is no realm wherein we have the truth." – Gordon Lish

"Actual life is full of false clues and sign-posts that lead nowhere." – E.M. Forster

“Some scientists claim that hydrogen, because it is so plentiful, is the basic building block of the universe. I dispute that. I say there is more stupidity than hydrogen, and that is the basic building block of the universe." – Frank Zappa

“I try to leave out the parts that readers tend to skip.” – Elmore Leonard

“The secret of being a bore is to tell everything.” – Voltaire

• Journal title and subtitle: Ian Hunter, “Man Overboard”


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