Log in

No account? Create an account

Previous Entry | Next Entry

It's a mystery

Who can tell me what the difference is between a company's reputation and its "brand"? I can't figure it out. Whenever I hear the word "brand," I feel as if I'm being buzzworded.


( 3 comments — Leave a comment )
Sep. 15th, 2013 05:11 pm (UTC)
I don't know the real answer, but in my mind there is a difference - a company's brand is about their customers' or potential customers' views or opinions about their products and services, the experience of shopping in their store or using their services, the quality of their products, etc.

Reputation goes beyond that - to their employee culture, their community involvement and charitable giving, the way they respond to issues regarding their brand...so it extends beyond their customers to the community at large and beyond.

So the way Wegman's treats me as customer via shopping experience, information shared in email blasts, product surveys, the tasting stations throughout the store - that would be part of their brand. But their corporate giving policies, their non-union work environment, that's part of their reputation. That they have an organic farm where they grow lots of the produce they sell could be considered part of their brand, but it kind of also speaks to their reputation, so I'm guessing there are areas of overlap or fuzziness.
Sep. 16th, 2013 02:45 am (UTC)
Thanks, Jamie, for taking the time to break it down. You wouldn't believe all the little conversations I have in my head every day about how words work, how we use them, and how we abuse/misuse them.
Sep. 16th, 2013 04:53 pm (UTC)
Well, I probably think about this now more than before because I'm trying to grow my business and this kinda stuff comes up a lot. So much of it is fuzzy, though, so I'm guessing that significantly increases the opportunities for misuse.
( 3 comments — Leave a comment )

Latest Month

March 2017

Wish I'd Said It

Nota bene: “Fear has governed my life, if I think about it. ... I always feel like I’m not good enough for some reason. I wish that wasn’t the case, but left to my own devices, that voice starts speaking up.” – Trent Reznor

“I hate to say this, but not many people care what you do. They care about what you do as much as you care about what they do. Think about it. Just exactly that much. You are not the center of the universe.” — Laurie Anderson

"The path's not yours till you've gone it alone a time." – William Carlos Williams

“Filling this empty space constitutes my identity.” – Twyla Tharp

"My definition of peace is having no noise in my head." – Eric Clapton

"The wreckage of the sky serves to confirm us in delicious error." – John Ashbery

"We are all here by the grace of the big bang. We are all literally the stuff of the stars." – Dwight Owsley

"For my part, I know nothing with any certainty, but the sight of stars makes me dream." – Vincent van Gogh

"It is only with the heart that one can see right; what is essential is invisible to the eye." — Antoine de Saint-Exupéry

"Forget about being a perfectionist, because entropy always wins out in the end." – Darren Kaufman.

"Impermanence. Impermanence. Impermanence." – Garry Shandling

"Fame is a vapor; popularity an accident; the only earthly certainty is oblivion." – Mark Twain

"There is no realm wherein we have the truth." – Gordon Lish

"Actual life is full of false clues and sign-posts that lead nowhere." – E.M. Forster

“Some scientists claim that hydrogen, because it is so plentiful, is the basic building block of the universe. I dispute that. I say there is more stupidity than hydrogen, and that is the basic building block of the universe." – Frank Zappa

“I try to leave out the parts that readers tend to skip.” – Elmore Leonard

“The secret of being a bore is to tell everything.” – Voltaire

• Journal title and subtitle: Ian Hunter, “Man Overboard”


Powered by LiveJournal.com
Designed by Tiffany Chow