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Oh nooooooo Mr. Tim!

I love Tim Hortons coffee. I drink it every day, but it wasn't until today that I spotted this on the side of a to-go cup:

Made with 100 percent arabica beans and always served within 20 minutes of brewing, we guarantee a great tasting cup of coffee.

I've never seen a Tim Hortons employee who is made of coffee beans. Maybe they work out back in the bakery.


( 2 comments — Leave a comment )
Jul. 18th, 2013 09:47 pm (UTC)
...within 20 minutes of brewing, our coffee is guaranteed to taste great. Ok, that would work, or how about if they used a period instead of a comma, as if it were two bullet points.
Jul. 18th, 2013 10:48 pm (UTC)
I like your use of "taste great" instead of the wimpy "we guarantee." I mean, that's the message: Our coffee tastes great. Put it at the end of the sentence for the biggest bang. It's surprising how many people who work with words for mass public consumption forget what the message is.
( 2 comments — Leave a comment )

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