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Publisher's are puzzled by apostrophe's

Until about five minutes ago, I had never heard of the blog PR Café. I didn't know who Fraser Cain is until I read at the top of his post today at PR Café that he is the publisher of Universe Today. I don't know what Universe Today is.

And I don't want to know any of that, because a couple of minutes ago I started reading Cain's post, and I bailed on him after his second sentence:

If you’re in public relations, and you want your news to get the widest possible audience, you need to think like a publisher. And how do publisher’s think?

I hope editor's don't start thinking like publisher's.


( 11 comments — Leave a comment )
Oct. 1st, 2011 02:59 pm (UTC)
Where would you put your money, on lazy or ignorant?
Oct. 1st, 2011 04:50 pm (UTC)
Re: Gah!
Lazy. Nobody who is a publisher can be that ignorant—I hope.
Oct. 1st, 2011 04:09 pm (UTC)
In the village of Machias there is a sign on (? Maybe the fire hall) that reads "MACHIA'S" . It gives me the giggle's. lol
Oct. 1st, 2011 04:52 pm (UTC)
I'm thinking that the sign lettering is exactly what the Fire Department ordered. If the sign-makers had messed up, I think they would have ponied up for a new sign, because the Machia's one is a monument to dumbness.
Oct. 1st, 2011 04:11 pm (UTC)
My bad! I meant to say, "It give's me the giggle's"
Oct. 2nd, 2011 11:10 pm (UTC)
Every time I see a sign outside of a home that reads something like "The Smith's" or "The Johnson's," I mentally add "house" to the end of it.
Oct. 2nd, 2011 11:15 pm (UTC)
And then what happens?
Oct. 3rd, 2011 11:38 pm (UTC)
And at that point I can pretend the house belongs to an individual with enough self-importance to identify himself with a definite article. Kind of like if The Dude owned property.
Oct. 4th, 2011 12:17 am (UTC)
" ... to identify himself with a definite article." I laughed. Grammar humor.
Oct. 3rd, 2011 04:22 am (UTC)
I'm going crazy. In one of my ethics books, typos about. "It's" was misused at one point. Grammar has all gone to the dogs...
Oct. 4th, 2011 12:18 am (UTC)
You mean "dog's."
( 11 comments — Leave a comment )

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