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Lone Woman vs. Menacing Intruder

Last night on television, I saw one of those commercials for a home security monitoring service—you know, the commercials in which a Lone Woman, or a Lone Woman with Small Children, hears window glass breaking in her house, runs to see what the noise is, and is suddenly confronted with a Menacing Intruder? Of course, as soon as the glass breaks, someone from the security service is on the telephone, calling the Lone Woman to assure her help is on the way.

I keep repeating "Lone Woman" because the commercials are sexist that way (the premise being the woman is inherently weak and unable to handle the situation herself). But my real purpose is to call attention to three words that might otherwise get lost in the blizzard of bottom-of-the-screen fine print at the end of the commercial. And those three words are:

"Time sequences truncated."

Jamming a trick word ("truncated") into a torrent of other not-on-the-screen-nearly-long-enough-for-you-to-catch-it-all legalese strikes me as being a less-than-completely-forthright advertising strategy, particularly for a product involving personal safety. Or maybe a better way to put it is:

"Full disclosure truncated."

(Truncated: adj. "cut short or appearing as if cut short." — Webster's New World College Dictionary, fourth edition)


Mar. 10th, 2010 10:20 pm (UTC)
Thanks, Sara. I hope you're making headway on the thesis.
Mar. 11th, 2010 02:40 am (UTC)
Thanks for the well wishes. My thesis is getting there. I'll hopefully have a complete draft by the end of the next week. *fingers crossed*

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