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What's the point?

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When did the word "price" get replaced by "price point"?

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( 5 comments — Leave a comment )
cwmackowski
Dec. 30th, 2012 05:40 am (UTC)
About the same time "editing" got replaced by "language skills for writers." Why say in fewer words what you can say in more, right?
patrick_vecchio
Dec. 30th, 2012 02:43 pm (UTC)
We had to sexy up the name to make it more appealing to students, even though it's a required course. Go figure.
tanadariel
Dec. 30th, 2012 05:36 pm (UTC)
Not to sound like a know-it-all-Nancy, but in retail, price point is something different from price. The price of the item is the current cost of it. The price point is the number on the tag. E.g., if a shirt is regularly $19.94 but is on sale for $15, the price point would be $19.94 and the price would be $15.

That's all I got for today. My guess is that most people don't now about that distinction when they say "price point," though.
patrick_vecchio
Dec. 30th, 2012 10:24 pm (UTC)
I suspect you're right: People who aren't familiar with retail lingo like the sound of "price point" better than the sound of price.

So: The price point is the price on the tag, which people like myself won't pay because we're waiting for the item to go on sale—unless it's, say Bose stereo equipment or Apple products, which are never discounted. We see the price point and wait for a better price.

I see artificially high price points on, say, men's dress shirts: suggested retail price $50, as if a cotton broadcloth shirt is worth it. And even then, sometimes such shirts are marked down to $29.99, which is what the original price point should have been. I don't understand that strategy at all.
nodressrehersal
Dec. 31st, 2012 01:50 am (UTC)
We should weep big salty tears for anyone paying full price for an article of clothing these days. It's not like you have to wait for THE BIGGEST SALE OF THE SEASON!! since it happens every week.
( 5 comments — Leave a comment )

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